![]() Even if you have the most well-written content, it’s completely pointless if it is delivered in a font that contradicts your brand’s intended tone, mood, style etc. The choice of font should always reflect your online brand’s identity and at the same time express its core values to its target customer audience. By choosing one or two fonts to represent your brand online, you can simplify your design process and make sure that your company’s text presentation is not distracting for your readers. In fact, using anything beyond two different font types can result in your brand appearing messy, mismatched and unprofessional. When making important design decisions for your brand’s website or mobile application, you should never include more than 3 different fonts. ![]() While there are thousands of available fonts, both free and for purchase, more fonts doesn’t mean better online business performance. Simplicity:Īlways aim to keep things simple. →Which font is the most aesthetically pleasing? The Essential Rules of Font Selection for E-commerce The creation of your visual identity. →What types of fonts are the most professional? →What is the best font for an online business website? →What is the best font to use for business documents? →What is the best font to use for my company’s logo? Please contact us to find out how we can help you with your next project □ Find Your Custom Requirementsīefore choosing appropriate fonts for e-commerce, online businesses and entrepreneurs should ask themselves the following questions: □ Do you have an IT development project that could benefit from better design? At Bocasay, our dedicated teams of developers enable large companies around the world to benefit from sophisticated IT solutions. However, recent advancements in retina computer displays and graphic resolutions have drastically improved most digital font legibility. It is not uncommon for books and magazines to use serif fonts and for digital publications to use sans serif fonts.Īs far as legibility is concerned, some believe that serif fonts are better for reading text at small sizes in print mediums, and that sans serif fonts are ideal for reading in digital environments. Wondering about the pros and cons of each font type? Generally speaking, serif fonts are considered to evoke a more formal and classic mood, while sans serif fonts are viewed as more casual and minimalist. Characterized by simplicity and elegance, common sans serif fonts include Arial and Helvetica. Typefaces with a clean and orderly appearance that do not use decorative serifs on the ends of their letterforms. Popular examples of serif fonts include the Times New Roman and Georgia fonts. Typefaces that use serifs – extra strokes on the ends of their letterforms which can portray feelings of history, tradition and integrity. In order to better understand the communication impact of fonts, it’s also important to familiarize yourself with the two most basic types of fonts: serif and sans serif. Second, you should list your brand’s unique characteristics and advantages, and try to communicate these aspects to your clients through all of your brand’s design decisions, including fonts.įor example, if you want to run a creative, innovative, trendy and contemporary online advertising agency, then your fonts absolutely need to express these characteristics to your clients. That means that the way a message is communicated, can impact the quality of the message itself. It’s widely known that a lot of successful marketing is not based on what you say, but rather on how you say it. Why are fonts important for online businesses?įirst, it’s important to consider that just like your website’s content, layout and image selections – the font you choose for presenting your company’s text will also communicate a particular message. In this article, we’ll explore how font choices can impact online business performance, as well as present the essential rules of font selection for e-commerce. This is why online businesses can benefit from learning about some of the basics of typography, basically the art and technique of making writing legible, readable and aesthetically appealing. How to choose the right font for your site?Įven if you run a small online business, you can avoid appearing amateurish and unprofessional by taking the time to choose fonts that can best communicate your brand’s intended message. In a highly competitive online market, the following cannot be repeated enough: first impressions really do matter.Īttracting your target customers, establishing brand awareness and being successful in e-commerce, will require solid visual choices that make your brand stand out from competitors. Fonts play a crucial role in establishing an online brand’s visual identity.
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